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    OutlawPlanet: The marketing infrastructure is being hacked

    Seditionists are using the marketing infrastructure to propagate disinformation and propaganda

    Started by: cuthbertsteel Raves:6

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    As we deal with the crisis, the channels that are traditionally used to communicate marketing messages are being used by outlaws to communicate destabilizing information. They are also hacking the system to use it as an ad-hoc communication infrastructure as they try to increase their collaboration. The proliferation of channels and technologies has created a network of incredible complexity with many weak points. And we thought we had it tough in 2008. Question: How do we use what we have built to move form commercial messaging to survival messaging? Question: How do we adapt to the system hacks and learn from them to build a secure ecosystem of touchpoints?

    The way I see it, the marketing industry initiated the current dilemna when it pioneered hypersonic sound messaging way back in 2007 (see: http://gawker.com/news/the-future/schizophrenia-is-the-new-ad-gimmick-329133.php). Now no one can even stand on the street in any major city without some new smarmy jingle (complete with olfactory frequency stim band) being drummed straight into their skull. So is it any wonder the seditionist factions such as Antipitch and ticktockboys have co-opted these channels? Marketers have been gradually making the move from desire-messaging to purpose-messaging for the last decade (largely spurred on by the public insta-val forums which assigned new suggested retail prices based on collective input on their utility factor.) Now if they want to outmaneuver the hacking of their own channel-spawn, they need to create a new kind of agora: marketplaces with actual product and service demonstrations that can be rated by digitally-certified (preferably with the new iris ID keyring standard) bands of citizens who, in turn have high rankings as judges of consumer utility and corporate goodwill.

    Marketing was surely a product of \\\"mass\\\" media. As people\\\'s tastes have fragmented into ever smaller niche\\\'s, buying habits are driven more and more through word of mouth and social network contagion. Can the \\\"mass\\\" in this be reconstructed, or should we invent viral memes that we hope are at home in this network environment?

    Marketing to the masses is dead, and will not return. The last decade has sounded the death knoll of mass production due to the last decade\\\'s advances in creating one-of-a-kind prototyping whereby any individual anywhere in the world can design and manufacture a new spatula or sofa or toothpaste or nursing bra and have that product both delivered (in the flesh, as it were) within 72-hours. If the product has become completely individualized, how can its marketing message expect to remain mass-oriented? The new meme (for me, at least, which must mean it\\\'s still just a me-meme) is the concept of the individual as brand, manufacturer and product. And the new marketing must be the collective ranking of design, function, sustainability, and \\\"product trust\\\" history as determined by the masses. In essence, the new mass marketing is now produced by the masses, not for them.

    Great!! at least finally different type of communication can reach people and perhaps more unserstand that just has seditionists promote crazy ideas so the marketing sell lifestyles. If seditionists do like this perhaps the local state start to take back control over infoecology. In a way its the other side of this story http://superstructgame.org/DiscussionView/259

    What we in the marketing industry have learned since the advent of the Internet as a consumer channel is that the days of the old mass communications paradigms were numbered. The early development of web-based marketing was hampered by the industry’s inability to recognize the fundamental difference between the Internet and all other communications utilized for marketing purposes: there was no such thing as the linear progression of a message from source to target. The broadcast model of communications was unworkable. The Internet was founded as tool to facilitate the collaborative information flow. From a marketing perspective, this mean that successful marketing messages would be those in which the needs and desires of the consumer were engaged, not assumed or ignored. Many companies in the late 00s and early 10s saw their early success in web-based communications falter and dissipate as, in their hubris, they decided they knew what the general public wanted and ignored what they were actually clamoring for. Seditionists and pirate broadcasters have finally exposed the fallacy of utilizing the Internet as a broadcast medium. In order to regain some semblance of order, and stabilize the consumer market, it is imperative that the marketing industry empower the consumer. Rather than blindly throwing out messages and calculating how much of the message will stick to which audience, the industry will need to develop an high-quality/low quantity model of collaborative market in which the consumer decides the method and level of contact. The Biometrically Encrypted Transactional Artifact (BETA) Initiative (http://superstructgame.org/SuperstructView/353) is currently working on methods of secure communications as a means of stabilizing the financial industry and protecting legitimate transactions from being compromised. In a collaborative consumer marketing environment (CC-ME), biometrically encrypted communications could well prove to be a solution to the message corruption currently being experienced by the marketing industry.




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